Scott S. Roach, Ph.D.

Education

Ph.D. Business Administration (Marketing) in 1996, Louisiana State University
Minor: Psychology
Supporting Area: Management
Dissertation Topic: Norms of Exchange: The Consumer Level

1996 Attended course on educational institution planning for universities
by the National Center for Higher Education Management Systems

•  One week Doctoral Consortium held by the American Marketing Association for one student selected from each university

Master of Business Administration in 1987, Northwestern State University

Bachelor of Science in 1975 with Majors in: Business Administration, Economics, and Psychology  

Teaching Experience

Instructor, Northwestern State University

Teaching Assistant, Research Assistant Louisiana State University

Assistant/Associate Professor Northwestern State University Courses Taught : Principles of Marketing, Marketing Management, Services Marketing, Consumer Behavior, Marketing Research, Personal Selling, Salesmanship, Retailing, Sports Marketing, Supervision, Office Administration  

Teaching Awards

Professor of the Year 2003 Student Government Teacher of the Year-1996 Selected Outstanding Professor of the Year candidate for the Carnegie Foundation for the Advancement of Teaching by NSU

Publications

Books: Five since 1996

Articles in Books:

National/Refereed: Three since 1996

Refereed Journal Articles: Thirteen Since 1999

National Proceedings: Seven since 1996

Conference Presentations: Eleven since 1996

Accreditation Activities

Chaired AACSB Accreditation Committee College of Business Liaison for College of Business with SACS University Accreditation Member of Quality Enhancement Program Committee for SACS Accreditation Represented the College of Business at Northwestern State University attending a total of five (5) AACSB Accreditation Conferences Assistant to the SACS Director for 1996 SACS Accreditation Process

Consulting Activities

Continuous consulting activities with numerous companies at local, regional, national and international levels including Kroger, Toyota , Jolt Cola and the aluminum industry. Expertise in services marketing, consumer behavior, processes and business start-up

Classes Taught

Services Marketing Consumer Behavior Marketing Research Marketing Management Internet Marketing Personal Selling Principles of Marketing

Courses Developed

Services Marketing Personal Selling Internet Marketing